
MAP Policy
Minimum Advertised Price (MAP)
As part of our ongoing commitment to maintaining the high standards and integrity of The Woobles brand, we wish to inform you of The Woobles' established Minimum Advertised Price (MAP) policy regarding the sale of The Woobles products in the American marketplace.
This policy is a cornerstone of our marketing strategy and is crucial for preserving the premium value of our brand. According to our MAP policy, all distributors, resellers, and retailers are required not to advertise or list any product from The Woobles line at a price lower than the MAP threshold listed on the most up to date Woobles Price Sheet. This policy applies universally across all promotional mediums, including online advertising, print ads, and other marketing channels.
The objectives of our MAP policy are to:
- Safeguard the premium positioning and reputation of The Woobles brand.
- Ensure a uniform pricing strategy that supports all stakeholders in the distribution and sales network.
- Prevent price destabilization which could negatively impact the perceived value of our products and the business interests of our partners.
Please be reminded that adherence to the MAP policy is mandatory and is closely monitored. Non-compliance with this policy will necessitate corrective actions by The Woobles, which may include sanctions such as suspension of shipments or termination of our business relationship.
We appreciate your cooperation in complying with this policy and your dedication to upholding the excellence of The Woobles brand. Should you have any questions or require further clarification regarding this policy, please feel free to reach out to us at wholesale@thewoobles.com